Pre-release software. Everything on this page is subject to change.

Endgame · iPhone app

Know what success means before you begin.

Write a goal in your own words. Endgame asks up to three questions, and only ones whose answers could change what success means. The definition stays yours, every version is kept, and pausing or letting a goal go counts as much as finishing it.

  • Your words stay yours
  • No streaks, no scores
  • Stays on your iPhone

In development.It runs on Joshua’s iPhone today. It isn’t on the App Store or in TestFlight yet.

A drawing of an Endgame goal, with an invented example.

What it does

Name the end. Test it. Revise it.

Endgame helps you pin down what done looks like, then keeps that definition open to correction as you learn. It doesn’t do the work, and it doesn’t keep score.

  • Write a goal

    Four plain fields: the goal, what success looks like, why it matters, and a day to look again. Mark a goal Exploring, Active, Paused, Achieved or Retired.

    “What are you working toward?”

  • Questions that earn their place

    Up to three, and only ones that could change what success means or what comes next. Each says why it’s asking. Your answers never rewrite your goal.

    “Why I’m asking:”

  • Suggestions wait their turn

    If Endgame suggests sharper wording, it sits on its own card. Nothing changes until you choose to edit from it.

    “Every version is kept, and the words stay yours.”

  • Revisit

    Goals come back on the day you picked to look again. Turn on one reminder per goal if you want it. The reminder never shows the goal’s words.

    “Looking is enough.”

  • Tools, if you want them

    If-then plans, WOOP, a premortem, and check-ins that add up without a streak. After you’ve finished a couple of goals, Endgame can show how long yours usually take.

    “Gaps aren’t counted.”

  • Point B for the other apps

    Link a goal to the Scatterplot project that serves it, or choose a goal as the end of a Masterplan plan. Each happens only when you tap.

A drawing of Endgame’s questions, with an invented goal.

What Endgame won’t do

No one is keeping score. Least of all the app.

A missed week isn’t a broken chain. Pausing, redefining or retiring a goal is a real outcome, not a failure.

  • Streaks
  • Scores
  • Countdowns
  • Guilt trips
  • Leaderboards
  • Trophies
  • Public by default

Agent Big Head: Quitting a goal on purpose is a decision. Endgame files it with the wins, where it belongs.

Where it fits

One family, one IDuh Pipeline.

Endgame is Point B: where you’re going. Scatterplot and Informant work out where you stand, and Masterplan draws the way between. Endgame works on its own too.

See the whole IDuh Pipeline

Where your goals live

Your goals are yours to keep.

What stays put

  • Your goals, every version of them, and your check-ins are kept on your iPhone. There’s no Endgame server.
  • The questions come from fixed rules. Apple’s on-device model may reword them, and each one is marked AI or Built-in.
  • Export your goals as a file, or delete one goal or all of them, from Settings.

What touches the network

  • Sign-in uses GeniusID, the IDuh Genius account. Signing in doesn’t upload your goals.
  • Links and hand-offs to Scatterplot and Masterplan travel between apps on the same iPhone, and only when you tap.
  • Reminders are local to your iPhone, and they never include the goal’s words.

Where it stands

Built and in use, not ready to hand out.

Everything in “What it does” is built and running on Joshua’s iPhone. The next test is whether the questions actually beat editing a goal yourself, rated goal by goal. There’s no download, beta or sign-up yet.

Built

  • Goals, statuses and full version history
  • Questions, suggestions and the better / same / worse rating
  • Revisit, opt-in reminders, check-ins, if-then plans, WOOP and premortems
  • The widget, export and delete, and links to Scatterplot and Masterplan

Not yet

  • Sync across devices, and a web companion
  • Agent Big Head helping with a goal. It’s an idea, not a feature.

Questions

Short answers.

Can I get it?

Not yet. Endgame isn’t on the App Store or in TestFlight. When that changes, this page will say so.

Will it help me reach my goals?

We won’t promise that, and no app honestly can. Endgame helps you decide what success means and keep that definition honest as things change. The effort and the call stay with you.

Does an AI write my goals?

No. You write them. The questions come from fixed rules, an on-device model may reword them, and a suggestion only changes your goal if you edit from it yourself.

Is it coaching or therapy?

No. It’s a tool for defining goals. For health, money, legal or mental-health decisions, talk to a qualified person.