The IDuh Genius family of apps
The IDuh Pipeline.
Every idea needs three things: an honest look at where you are, a clear picture of where you’re going, and a plan for the middle. That’s the pipeline, and it’s what the IDuh Genius family of apps is for. Each app has one job, and each is useful on its own.
Point AWhere you are
The planHow you get there
Point BWhere you’re going
What moves through the pipeline today
- Scatterplot → MasterplanA project and its Point A note start a plan.
- Endgame → MasterplanA goal becomes the plan’s Point B.
- Scatterplot ↔ EndgameA project links to the goal it serves.
- Scatterplot → InformantSuggest topics to follow, names only.
- Informant → MasterplanNot yet. Topic evidence as part of Point A.
Nothing moves until you tap. A hand-off is a snapshot plus a link back, not a live copy.
One idea, start to finish
Say you want to sell bread at the market.
- A
Gather
Recipes, photos of other stalls and the market’s rules go into a Scatterplot project. Informant follows local food news. You write down where things stand: four tested recipes, weekends free, no stall yet.
- B
Define
In Endgame, you decide what success means. A few questions later: selling out twice a month, without giving up every Saturday.
- →
Plan the middle
Masterplan takes both ends and sketches routes, each with its weak spot and the smallest test to run first. You edit one and choose it. Then the baking is up to you.

Agent Big Head: Most ideas die in the middle. This one comes with a map, four opinionated geniuses and no autopilot.
The family
One job each. Useful on their own.
Point AScatterplot Everything you’ve gathered, in one Inbox.- Catch notes, links, photos, files and places from any app
- File them into projects, and find them by day or on a map
- Write a project’s Point A in your own words
Point AInformant What’s happening out there, in a brief that ends.- Follow topics from sources you approve
- Stories, who’s saying what, and Learn
- AI writing labelled, written on your iPhone
The planMasterplan The route from A to B, four ways.- Up to three questions, only ones that change the route
- Four intelligences each push the route their way
- Choosing a route is a decision, not an action
Point BEndgame What done looks like, before you begin.- Questions only when the answer could change success
- Every version kept, in your own words
- No streaks, no scores; letting go counts too
Where it stands
Built, in daily use, not open yet.
Every app in the family runs on Joshua’s iPhone today. None is on the App Store or in TestFlight, and there’s no beta or sign-up yet. They sign in with GeniusID, the one IDuh Genius account. AI features run on Apple’s on-device model. Each app’s page says exactly what’s built and what isn’t.
- In development
- GeniusID
- On-device AI